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Javier Tebas: La Liga alter kick-off timings to suit Asian audiences

8:10 PM SGT 23/3/17
La Liga launch
One of the most popular leagues in the world has set its shop in The Lion City…

La Liga announced the launch of their new office in Singapore in a grand event hosted at the National Gallery of the Lion City on Thursday. This is the league’s fourth office in Asia after Dubai, China and India representing a significant step forward for Spanish football to further expand its base in South East Asia and Korea.

The grand opening was hailed by none other than Javier Tebas, President of La Liga, along with the league’s official ambassadors Fernando Morientes – the former Real Madrid striker, 2016 Rio Olympics Badminton Gold Medallist Carolina Marin and former Real Madrid defender Fernando Sanz who is now the General Director of La Liga for the Middle East and North Africa regions.

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“Singapore is our gateway to this part of the world. We have changed the timings of some of our games so that in Singapore they can be viewed at reasonable hours. We will continue to make such changes so this part of Asia can enjoy La Liga through the week,” said Tebas at the press conference.

He concluded by thanking the Spanish government and its Ambassador to Singapore, Miguel Angel Navarro Portera who was also present at the press conference. Tebas also congratulated the President of Singapore Football Association for continuously making efforts to mutually grow football between the two countries.

Marin also mentioned her gratitude at representing La Liga as its ambassador and stressed on the importance of the league to connect with its fans in Asia. She drew a few chuckles from the audience when she mentioned she preferred Barcelona given her fellow ambassadors have both represented Real Madrid during their careers.

Morientes on the other hand said as the ambassador he hoped to improve the level of football in Asia and try to be closer to the supporters and fans in this part of the region to support the growth of Spanish football. “As La Liga ambassadors, our biggest responsibility is to represent the best league in the world and keep our fans engaged with the sport,” said the former Spain international who also played for Valencia and Liverpool in his career.

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Touching upon the league’s reputation as the best league in the world with consistently top performances in Europe, Sanz said La Liga was much more than Real Madrid and Barcelona, giving the example of Sevilla who have won the Europa League thrice in the last three seasons.

Tebas ended the presser by stressing on the league’s seriousness to truly establish it as the best league in the world despite the growing competition elsewhere in Europe.