Gor Mahia have launched a bread initiative estimated at Sh1.2million a year.
The new initiative between the club and Alicia Bakers & Confectioners firm, was unveiled on Thursday in a Nairobi Hotel. The deal is set to run for the next three years but will be reviewed after the first two years.
The bread is dubbed K’Ogalo and will be sold across the country. Gor Mahia CEO Omondi Aduda has welcomed the move saying it will help boost club’s finances. “It is a good gesture coming at a time when we are having financial problems. We support the initiative and want to urge our fans to buy the bread when it hits the stores. This will help the club financially.”
Gor Mahia will pocket Sh1.50 cents from every bread sold.