Castle Lager calls for a national celebration

South Africans rally behind national teams
M-Sport Marketing
Castle Lager is committing to give the country a complimentary beer to celebrate

Castle Lager are pulling out all the stops to support the three senior national teams sponsored by the iconic beer brand as history beckons in a very unique sporting year for Mzansi.  

After launching the One Nation One Jersey One Beer campaign which took the country by storm, 2019 is only getting bigger and better. Castle Lager is proud to present the “Beer for the Nation” campaign which will further unite South Africans as the Proteas, Springboks and Bafana Bafana participate in the three major international sporting competitions this year.

For many years, Castle Lager has unified South Africans through sports, and the brand will continue in its quest to rally the passionate supporters behind all three senior national teams associated with the brand in what promises to be one of the most memorable years in South African sporting history.

Castle Lager is committing to give the country a complimentary beer to celebrate; should any of the three teams make it through to the finals of their respective tournaments. If any of these teams reach the finals, Castle Lager commits to offer a free beer to every fan within the legal drinking age in celebration of the teams’ achievements.

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“As the brand that has been behind our teams for many decades, we are putting a challenge out there to our teams and our fans, that Castle Lager will buy the nation a beer if any of our teams make the final of their respective tournaments,” Castle Lager Brand Director Vaughan Croeser said.

“Castle is a brand that believes in national unity and it’s a brand that believes in inclusion, so we would like to rally the whole country behind all three teams. So irrespective of who you are, where you are from, we want you to stand behind Proteas, Springboks and Bafana Bafana as they take on the world.

With the country wearing the Castle Lager supporters’ jersey, and a beer in everyone’s hand, South Africa’s three national teams can go into their respective tournaments knowing that they have all the support they need to conquer,” Croeser continued.

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The jersey features a unique design, inspired by the country's 6 biggest sporting moments in the history of the three national teams.

What’s even more exciting is that fans can collect six limited edition Castle Lager cans which commemorate these six historic moments in South Africa’s sporting history, to show their support for the country’s national teams. 

“The jersey is a great concept because it carries the greatest moments in our sporting history. So when you are wearing it, you are wearing a piece of history. So by offering the nation a beer, we hope to create a moment in our history, another moment we can look back on and say Castle Lager was there, the fans were there and we helped inspire the teams onto victory.” Croeser further stated.