Orientivity Pte Ltd, is a Singapore-based entertainment company established in 2013 by entrepreneurs from the Asian region recently signed a cooperation with Borussia Dortmund as their regional partner in Singapore, Malaysia and China, making them the first local Singapore company to work with a top German Bundesliga team. Orientivity’s focus lies on media and sports entertainment. Orientivity is committed to seeking opportunities in the Asia markets with the objective to be a bridge to link east and west businesses and be the catalyst in the development and promotion of football in Asia.
Managing Director of Orientivity Pte Ltd, Mr Zheng Le highlighted the importance of this collaboration. "This is a monumental milestone for Orientivity, a Singapore company to work with one of the best football clubs in the world". "Orientivity is privileged and can benefit from Dortmund's vast knowledge and experience in football as well as their fast growing exposure globally." "We very much look forward to work with Dortmund and it's Asia Pacific office here in Singapore."
Borussia Dortmund's Director of Marketing and Sales, Mr Carsten Cramer is thrilled with the partnership and further echoed "Having our office in Singapore clearly sent a message out to the global football industry that Singapore is indeed a fantastic location an and ideal platform to promote and raise the BVB brand into the other Asian markets. A partner like Orientivity creates that diversity which would enable a club like us to tap into their resources and local knowledge regionally".
Starting with the successful launch of the Chinese Super League (CSL) in Singapore and Malaysia with their local partners, Orientivity wants to take further steps to increase its footprint and bring footdball in Asia into the next level. With its experience and connections in entertainment sector in Asia, Orientivity is confident to develop sports projects in creative ways and discover more cross-promoting opportunities in the sports and entertainment industry.
Besides its involvements in sports, Orientivity finances and produce movies in Singapore, Malaysia and Hong Kong. Orientivity is involved in the music sector as well. In this December, for instance, the entertainment company is co-hosting a music concert in Tokyo, featuring artists from Japan and China.
Orientivity will host its press announcement of its collaboration with Borussia Dortmund in November 2016 with the presence of the German club's management and legends.