The Black Friday phenomenon has infiltrated the British market and retailers across the United Kingdom are cashing in on the craze.
Football fans will be eager to take advantage of the various offers available at their local sports shops, while clubs across the world are applying reductions at their official stores.
With Christmas just a few weeks away the day gives people a chance to get their hands on gifts for cheap, so it can be worth the long hours queueing if you want to save some money.
Another option is to do your shopping online, but you need to be prepared for delays there too, as some websites can crash with the increased traffic.
So, with Black Friday 2018 here, Goal takes a look at some of the best deals and discounts for football equipment in the UK.
What is Black Friday?
Black Friday is the name used to describe the day after Thanksgiving in the United States when people traditionally embark on shopping excursions.
While the tradition originated in the United States, businesses across the world have latched on to the phenomenon and it has been exported to the likes of the UK, Ireland and further afield.
The unique appeal of Black Friday stems from the fact that retailers will apply widespread discounts to their products, thus enticing more visitors to their shops.
Due to the limited supply of discounted stock there is a sense of urgency around the day and, with such a large volume of people vying for the same things, it can become difficult in terms of crowd control.
In recent years there have been a number of examples of crowd disturbance and violence at retail outlets on Black Friday, but efforts have been made to minimise danger.
It has been suggested that the term 'Black Friday' is a reference to the fact that it is a day which sees businesses go into 'black' (profitable) after spending much of the year in 'red' (loss-making).
When is Black Friday 2018?
The date for Black Friday is dependent on when Thanksgiving falls, so it changes every year.
In the US, Thanksgiving is celebrated on the fourth Thursday of November and in 2018 that is November 22, which means that November 23 is the date of this year's Black Friday.
Black Friday will fall on November 29 in 2019 and November 27 in 2020.
Black Friday football boot deals
Football boots can be an expensive acquisition, which makes the thought of availing of a Black Friday offer all the more appealing.
Pro Direct Soccer
There are some massive savings to be made by shopping at Pro Direct Soccer for boots, with reductions of up to 78 per cent already available. For example, you can pick up a pair of Puma evoSPEED - normally valued at £160 - for just £35.
They are also offering a reduction of 40% on the new Adidas Predator boots - worn by the likes of Paul Pogba and Co. - which can be picked up for £150 instead of the usual price of £250. The Adidas X 18 boots are 30% cheaper on Pro Direct this Black Friday and can be bought for £160 instead of the usual £230.
Nike's Phantom Vision boots, which are normally £230, have had a 30% reduction applied too, meaning they are available for £160.
If you fancy yourself a bit of a Roy Keane or Roberto Baggio, Diadora Baggio boots are available at a 39% reduction of the normal price, so they cost £140 instead of £230.
Sports retailer DW Sports are offering some reasonable deals on the Nike Mercurial Superfly Elite boots, with a 31% discount being applied to the boots worn by players such as Cristiano Ronaldo. The Superfly boots can be picked up for £175 instead of £255 - a reduction of £80.
Adidas official store
Adidas' official store is offering a number of Black Friday related sales, with some of their newest boots available for a cheaper price.
The X18+ will cost £160.96 on Black Friday via the official Adidas shop thanks to a 30% reduction on the normal price of £229.95.
Black Friday football jersey deals
It can be difficult to get deals for the newest jerseys and you normally have to wait until the new season before reductions are applied. However, Black Friday means that some outlets and clubs are running discount offers.
Pro Direct Soccer
Bundesliga fans will be even happier, with this season's home shirts of Bayern Munich and Borussia Dortmund available at a discounted rate of nearly 40%. A Bayern home top will cost £45 instead of £70 and a Dortmund top costs £40, down from £65.
When it comes to Premier League team jerseys though, the only offers that apply are to away or third kits. Manchester United's pink and black away kit is available at the reduced price of £70, down from £110, while the yellow Chelsea away kit also costs £70, which is down from £90.
JD Sports are offering deals on jerseys with names and numbers printed on the back, such as the Manchester United third kit adorned with the names of stars such as Paul Pogba or Alexis Sanchez, with savings of 41% available in that regard.
A similar offer applies to the Barcelona home kit with Lionel Messi's name and number on the back, which can be picked up for £50 - a saving of just over 30%. The Barca home shirt without Messi's name and number costs £42, which is £18 cheaper than the original price.
You can save 40% on the new Puma AC Milan home jersey, which costs £39 down from £65.
JD Sports also has a range of international jerseys and jackets on offer, including those of Brazil, Belgium and England.
Official club shops
Manchester United fans can get their club's jerseys for slightly cheaper on the club's official store this Black Friday, with the home top down to £60.13 from £80.17, with similar reductions applied to the away and third shirts too.
Arsenal's official club shop is offering deals of up to 50% off merchandise, but unfortunately it does not appear that these deals apply to jerseys. However, there are a lot of alternative options, such as the stadium shirts worn by players during warm-ups.
Liverpool are running a 'Red Weekend Sale' to coincide with the Black Friday frenzy, which offers buyers a 15% discount if they spend £60 and a 20% discount if they spend £80. That sale is available online and in store.
Borussia Dortmund are running a 'Yellow and Black Friday' discount period on their official shop, with the home top costing £43.67 instead of the standard price of £62.38.
Real Madrid are also putting their own spin on the Black Friday 'shopping holiday', styling it as 'White Friday'. The Madrid home and away jerseys can be picked up for £56.12, a 30% discount from the normal cost of £80.17.
FIFA 19 Black Friday offers
Not only is Black Friday an opportune moment to avail of offers for material goods such as football boots and sportswear, it is a good time for FIFA gamers too.
Those who play FIFA's Ultimate Team will get hourly pack offers which will include a variety of limited or special edition packs not available in the store. There will also be reductions of up to 50%.
Savvy FUT traders will look to capitalise on the frenzy by selling some of their best items in anticipation of potentially picking the same items up again for a cheaper fee on Black Friday.