News that Cristiano Ronaldo is close to a sensational move to Juventus sent share prices at the Italian club through the roof on Thursday.
The move would see the 33-year-old pocket €30 million (£26.5m/$35m) per season until 2022, when he would be 37.
And the reports had an immediate effect on the Italian stock market, where Juve shares received a healthy bounce.
The publicly traded stocks opened with a 7 per cent jump on the back of the transfer rumours, and only strengthened over the course of the day as the news gathered momentum.
By the end of trading those shares closed 11.19% up at €0.82 a share, pushing the club's total value up to €825m.
If Ronaldo finally signs with the Old Lady, the striker will be closing the door on almost two months of intense speculation over his future.
The Portugal international refused to confirm his continuity after lifting the Champions League trophy in Kiev against Liverpool , referring to his Madrid career in the past tense.
He would also be joining the club he almost signed for as a teenager, before negotiations between Juventus and Sporting collapsed.
He would bow out of the Bernabeu as the club's highest scorer of all time, having smashed an incredible 450 goals in 438 games for the Merengue.