Already captain of the England national side, Harry Kane's meteoric rise to stardom shows no signs of slowing down and Coral have a massive new customer promotion around him for Tuesday's clash.
The Three Lions' striker was rested against Belgium but still have five goals to his name in just two World Cup appearances.
With that in mind, the 24-year-old is likely to prove a very popular selection in the goalscorer markets against Colombia in the round of 16.
That's where Coral's new customer offer comes in. Anyone opening a new online account can take a huge quote of 50/1 (51.0) about Kane scoring at any time in 90 minutes. £1 bet. Winnings paid in free bets. Terms and conditions can be found here.
With England's side of the draw opening up after Spain's defeat to Russia, there is a growing sense of optimism and the Three Lions certainly look well placed for a serious tilt at being crowned the best team in the world for a second time. If they're to do that though, the form of their star man is likely to prove vital.
Gareth Southgate's men are favourites at around 11/10 (2.10) to keep their World Cup dream alive with a victory in normal time against Colombia and if they're to find joy in the final third, Kane is certainly the most likely candidate to apply the finishing touch.
30 Premier League goals last season shows just how much the Spurs striker is continuing to improve and given that he is a danger from open play, set pieces and takes the penalties for England, this bet makes sense on a number of levels.
The usual odds estimate Kane will score around 47% of the time so to be able to get 50/1 (51.0) on such a wager looks a fantastic selection for those yet to open a Coral account online.