Liverpool are no longer a sleeping giant under Jurgen Klopp says the club's managing director Billy Hogan.
Since Hogan was appointed in 2012, the Reds' commercial revenues have more than doubled to £136 million ($175m), resulting in heavy spending on their squad in recent transfer windows.
Liverpool spent £75 million ($97m) on Virgil van Dijk last January, making the Dutchman the world's most expensive defender, and paid £177m ($228m) in transfer fees this summer.
"It's very different six years on," Hogan told the Liverpool Echo.
"We have moved the club forward quite a bit in that time. Clearly, from a commercial standpoint, which has been my area of responsibility, that's grown significantly.
"But more importantly and I think what everyone is most proud of is the strategy we've had since FSG [Fenway Sports Group] took ownership - how we built the club in a sustainable way over the long-term to be successful on the pitch. That's ultimately what this is all about - everyone here wants to win.
"Across the whole team of staff off the pitch there's a huge desire to return the club to where we believe it belongs at the top of world football. We can't do that by kicking a ball but we can do that by helping to drive the business forward."
FSG bought Liverpool in 2010 when Roy Hodgson was manager, and since then Kenny Dalglish and Brendan Rodgers have come and gone at Anfield.
The Reds have developed a reputation as one of the best sides to watch in the Premier League, something which excites Hogan.
"This is about making our fans proud of the club," he continues. "The football is terrific, the team is playing great and we're all excited about the future.
"If you go back to when FSG first started looking at Liverpool as an opportunity, people were referring to the club as a sleeping giant. I think that's something that's been proven to be true."
Klopp has led Liverpool to two European finals since joining the club in 2015, and the managing director firmly believes he is the right man for the job.
"Jurgen is a big personality and he's also tremendously supportive," said Hogan.
"He completely gets that what we're trying to do from the commercial side is generate revenues that we invest back into the football side.
"The 'Klopp factor' is more than just about his interaction with football, it's across the whole club. He's a tremendous fit and we're so happy that he's here."