The transfer of Cristiano Ronaldo to Juventus was the biggest move of the summer window.
Bookies have seen wave after wave of support for the Old Lady to win the Champions League as a result with their price almost halving in places. William Hill's latest odds have Juve as a 15/2 (8.50) shot ahead of their opening clash.
That game comes away to Valencia, a side that Ronaldo has enjoyed plenty of success against in his career to date.
The forward has netted 15 times against Los Che and William Hill go 6/5 (2.20) that Ronaldo extends that tally and builds upon his 120 goals to date in this competition.
It's 7/2 (4.50) that the five-time Ballon d'Or winner scores first at the Mestalla, something he did against Sassuolo at the weekend, opening his Juventus account with a double in a 2-1 victory for the Serie A holders.
William Hill are an industry-best price of 11/2 (6.50) on another brace in this game and another best price of 33/1 (34.0) about a hat-trick on his return to Spain. That quote is more than double what some firms are offering on this selection so is well worth taking for those who are expecting Ronaldo to flourish in front of goal.
Valencia's early season form leaves plenty to be desired. Marcelino Garcia Toral's side have yet to win a game in La Liga and it's no surprise that they're underdogs despite playing on home soil.
Ronaldo to score anytime in a Juventus win is just one of William Hill's enhanced odds, boosted to 2/1 (3.0) from 7/4 (2.75) and is sure to be popular with punters given his record in the Champions League.
Elsewhere in the scorer markets Ronaldo is 11/1 (12.0) to score the first and last goal of the game but bettors looking to back the 33-year-old to score two or three should certainly look to the industry-best prices of 11/2 (6.50) and 33/1 (34.0) respectively.