How far would you go for your club?
Long-standing UEFA Champions League sponsor Mastercard challenged supporters to make pledges using the #MadnessOrPriceless hashtag on social media.
One fan promised to paint his body in his team colours for the chance to see his be-loved Atletico Madrid in the Champions League.
Toni was willing to go the extra mile for his UEFA Champions League team. How far would you go for your team? #MadnessorPriceless mstr.cd/MadnessOrPricelessPosted by Mastercard on Friday, April 21, 2017
After winning a vote among his fellow supporters, this Atleti die-hard not only swapped out his shirt for a new paint job of the club’s famous red and white stripes, but went about his daily business in his new get-up.
He attracted a few bemused looks from some members of the public, but others greet-ed him with great affection, including his unsuspecting colleagues in the office – one of whom shared in the glory as his mate passed on an extra ticket.
Just how far would you go for your team? MasterCard want all UEFA Champions League fans to join the debate on social using the #MadnessOrPriceless hashtag!