Kenyan Premier League Limited have announced a major partnership with Spanish top league, La Liga.
La Liga President Javier Tebas Medrano jetted in the country on Wednesday and together with KPL officials have addressed the press over their partnership at Sarova Stanley Hotel in Nairobi today (Thursday).
Key in the deal for Kenyans is the provision of capacity building support which will benefit clubs, players, coaches, medical personnel, club owners/club administrators and the community at large.
To achieve this, LaLiga will plan annual capacity building tours for KPL executives and KPL club administrators to visit LaLiga clubs so as to learn and experience firsthand how they operate. They will also set up a Match Analysis Centre and organize seminars for KPL club coaches and medical personnel.
Notably, the league will facilitate a Kenyan All-Star team to travel to Spain and play matches against La Liga clubs during off season or any agreeable time. The All-Star team and technical staff will also get to attend seminars on technical and tactical training.
This reminds Kenyans of the All-Stars team which played against Hull City at KCOM in February with the aid of SportPesa in their partnership with the Tigers.
Youth development is also not left out in the entire deal as the league will offer technical support which will lead to the development of a KPL U20/Youth League with the view of creating more opportunities for players and coaches who cannot be involved in top flight football to participate in the sport at a critical level.
Together, KPL and LaLiga will also work with social and community projects and engage in activities which will give back to the society through sponsoring of annual off-the-season football tournaments with kits, footballs, playing boots, and other equipment.
This could be an opportunity to increase standards of the country’s coveted annual tournaments like Koth Biro among others.
The community will also feel the impact of LaLiga’s presence in the country as residents in various Kenyan towns will be brought together and be treated to live screenings of thrilling LaLiga clashes, such as El Clásico and the Madrid Derby.
On the other hand, La Liga will benefit by spreading their presence in the country and in the world at large since most of the stakeholders will be exposed to the league’s way of doing things hence big followership.
In his speech, KPL Chairman Ambrose Rachier expressed his happiness terming the deal a big boost to the country’s football.
"On behalf of the Kenyan Premier League, I would like to extend my sincere gratitude to President Tebas and his team for coming all the way from Spain to Kenya for the unveiling of this partnership. It is a great show of commitment from him and LaLiga and as Kenyan Premier League we will endeavor to make this partnership worth LaLiga’s investment."