November and December are usually the busiest shopping periods of the year with people buying gifts for friends and family celebrating Christmas and the holidays.
In recent years, shops introduced Black Friday sales to entice people with discounts and special offers.
Black Friday has quickly crept into all forms of life, including video games as it has been a regular promotion over the past few years in FIFA.
FIFA 21 will have special Black Friday pack offers as well as other events, objectives and challenges throughout the entire weekend, continuing into Super Sunday and Cyber Monday.
- When does Black Friday start in FIFA 21?
- What FIFA 21 pack offers are available for Black Friday?
- What SBCs will there be for Black Friday?
- What new players are released on Black Friday?
- Will the FIFA 21 Transfer Market crash?
Black Friday traditionally takes place on the day after Thanksgiving in the United States. This year, Black Friday is on November 27.
In the lead-up to Thanksgiving and Black Friday, EA Sports will tease the event through its online social media accounts as well as in the game using the splash screen when you load FIFA Ultimate Team.
The Black Friday promotion continues throughout the weekend, including on Super Sunday on November 29 and Cyber Monday on November 30.
One of the main attractions of Black Friday for FIFA Ultimate Team players is the chance of getting special player packs in the store and even discounts on some packs.
Throughout the weekend, special packs such as Premium Player Packs and Rare Player Packs will be released on the store in limited quantities. Some of these will be available on a first come, first served basis, while others will be time restricted.
In previous years, EA Sports also had discounted packs and even buy one, get one free offers on certain packs in the store.
Other special packs will also be available through in-game objectives as well as Squad Building Challenges.
Many of the special packs available during Black Friday, Super Sunday and Cyber Monday are given out as rewards for completing Squad Building Challenges (SBCs).
Some of these SBCs will run for a 24-hour period from 6pm GMT each day, while others last throughout the weekend.
The most special SBCs will last for just an hour or two and are released as "Flash SBCs" on Black Friday and Cyber Monday.
The Flash SBCs sometimes offer other rewards such as upgraded players and in-form players from previous Team of the Weeks.
Ahead of Black Friday, EA Sports released a Best of Team of the Week squad into packs, containing some of the highest-rated in-form players from the season so far.
This Best of TOTW squad includes Lionel Messi, Robert Lewandowski and Sadio Mane.
In addition to the regular Team of the Week and the Best of Team of the Week, five Record Breakers players were added.
These are Kylian Mbappe (91 rated), David Silva (89), Jadon Sancho (88), Radamel Falcao (87) and Oscar (86), and are all available in packs.
A Record Breaker Rodrygo was also added as an Objective player and an 87-rated Flashback Sergio Aguero as a reward for completing a Black Friday Squad Building Challenge.
In previous years, the prices of many high-rated players in FIFA 21 dropped ahead of Black Friday as people looked to sell their squads at the highest value possible.
All the pack offers on Black Friday mean more packs than usual are opened, which leads to more players on the market and sees people undercut each other when selling players.
This causes the price of players to drop, but it is no longer the transfer market crash it used to be as people have been selling players and undercutting prices for many weeks ahead of Black Friday.
The biggest price crash usually occurs ahead of Team of the Year in early January, when 99-rated versions of some players are in packs and even more packs are opened than in other weeks.