Real Madrid have been European champions for more than 800 days, with the remarkable feat of claiming three successive Champions League titles something that will take a long time to be matched by any other side in the continent.
However, Los Blancos' latest triumph was followed by the departure of manager Zinedine Zidane and all-time leading goalscorer Cristiano Ronaldo, which the bookmakers believe will have an adverse effect on their chances for a fourth consecutive success.
In bet365's outright winner market, Madrid are only fifth favourites offered at 9/1 (10.00) to repeat their triumph of the previous three years with Manchester City side leading the way at 9/2 (5.50).
Big things are expected of the Citizens in Europe this season, with Pep Guardiola's men likely to feel confident of reaching their first ever final in this competition after a favourable group draw that includes Hoffenheim, Lyon and Shakhtar Donetsk.
Just behind them in the market are Barcelona at 6/1 (7.00) who have dominated domestically winning seven of the last ten La Liga titles but having to endure their eternal rivals Madrid winning four of the last five Champions Leagues.
Juventus are next at 13/2 (7.50) and the beaten finalists in 2015 and 2017 are hoping that the signing of Cristiano Ronaldo will elevate them to the next level.
Perennial underachievers Paris Saint-Germain are offered at 7/1 (8.00), with the French outfit having failed to progress past the quarter-final stage since 1995.
Hosts offer value at the Wanda Metropolitano
This year's final takes place in the Spanish capital and Atletico Madrid are hugely motivated to try and reach the showpiece in their own stadium.
Diego Simeone's men have consistently been one of the toughest teams to beat in Europe over the last five years are they are available at a healthy looking 12/1 (13.00).
Atletico have the most expensively assembled squad in their history and look a more appealing option than Bayern Munich at 10/1 (11.00).
Prices correct at the time of writing. Please gamble responsibly.