The Confederation of African Football (Caf) has launched its first-ever strategy for women’s football which charts the course of realising the full potential of the women's game until 2023.
The four-year women's football strategy blueprint was developed by top stakeholders at a workshop in Egypt in November and subsequently approved by the Caf Executive Committee.
The 28-page released plan, with the slogan #ItsTimeItsNow, is built on the development, competition, professionalisation and leadership, marketing and promotion, and social impact of football.
The dawn of a new era for women’s football on the continent has come.— #ItsTimeItsNow (@CAFwomen) July 23, 2020
The first ever CAF Women’s Football Strategy, the strategic plan to shape the future of the women’s game has come to fruition.
Speaking about the launch of Caf’s continental strategy for women’s football, president Ahmad Ahmad told the Caf website: “Today is a historic day for women’s football in Africa.
"The launch of the Caf Women’s Football Strategy is in line with our commitment to give hope to youth across the continent and to develop women’s football at all levels. It sets out a clear roadmap for specific actions that will revolutionize women’s football.
"My gratitude goes out to the key stakeholders and experts who took part in putting together this strategic document, which is the beginning of many things to come.”
On her part, Isha Johansen, who is the chairperson of the Caf Organising Committee for Women’s Football, and also doubles as Sierra Leone Football Association boss, said: “The strategy is a followup on the Caf Women’s Football Symposium in 2018.
"We have now established strategies and drawn up a road map which we believe will enhance the development of women’s football on the continent in all areas and levels from Leadership, Governance, Technical, Education, Strategic Partnerships and Grassroots.”
Adding her voice, Desiree Ellis, who is the South Africa women's head coach and back-to-back Caf Women's Coach of the Year said: “I am very excited with the Caf Women's Football Strategy.
"This will definitely improve women's football on the continent and create more playing opportunities for players. The game is evolving and as a continent, we need to keep up."
For a start, the African football body began to implement its four-year plan with the introduction of the new Women’s Champions League, which is scheduled to kick off in 2021.