Bundesliga newcomer unveils new nutrition partner

Eintracht Braunschweig has signed up food wholesaler EDEKA as the club’s official nutrition partner for the team’s return to the German Bundesliga.

Eintracht Braunschweig has signed up food wholesaler EDEKA as the club’s official nutrition partner for the team’s return to the German Bundesliga.

Under the deal, Braunschweig will provide EDEKA with in-stadium branding on the venue’s television screens and will also give the company a quota of tickets for home games. EDEKA will supply the team with fresh fruits and other services. Financial details of the deal have not been disclosed. The deal will run for an initial two-year period and was brokered by the Sportfive agency on behalf of the club.

“We are delighted to be partnering Eintracht Braunschweig in the first year of its Bundesliga campaign as the club’s nutrition partner,” EDEKA’s head of corporate communications, Andreas Laubig, said. “We will provide the team with a lot of energy for the games and we also want to inspire our customers in the Braunschweig region with exciting activities around the agreement.”

The club’s general manager, Oliver Soeren Voigt, added: “With EDEKA we have gained a strong partner for the season and there will be benefits for both sides. For us there will be a healthy diet, but at the same time we will be providing attracting exposure to EDEKA.”