English Premier League club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.
Swansea said the agreement represents the largest sponsorship deal in the club’s 101-year history. The GWFX brand is set to adorn the Welsh club’s shirt for the 2013-14 season, with the Press Association news agency reporting that the initial one-year deal is valued at £2 million. Swansea said the partnership will help both Goldenway and the club grow their presence in existing territories and also expand into new markets, especially the Greater China area through a number of joint initiatives.
Swansea City vice-chairman Leigh Dineen said: “It is the first time Goldenway has invested in football sponsorship and we are honoured that they have entrusted us to carry their brand into the Barclays Premier League and the world stage. It shows how far we have come over the last decade, on and off the pitch, and I’m convinced that this new partnership will help take our global profile to a whole new level.”
Swansea finished ninth in the Premier League last season and lifted the Capital One Cup, the first major trophy in its history. Goldenway UK director Darren Vickers added: “The Goldenway ethos shares the same spirit and values as Swansea and we see sponsoring one of the Premier League’s most exciting sides as a key marketing opportunity to help communicate our corporate philosophy. We pride ourselves on the speed and quality of service and we consider the high profile partnership between a Forex company and a football club as a natural fit for the future ambitions of both the club and business.”