SportPesa are new sponsors of Kenyan Premier League

The leading betting company have signed a deal with the premier league body a day after Goal exclusively reported that a new deal was in the offing

GOALEXCLUSIVE    By Otieno Otieno     Follow on Twitter

SportPesa are the new title sponsors of Kenyan Premier League, Goal can reveal.

The leading betting company have signed a deal with the premier league firm a day after Goal exclusively reported that a new sponsor was in the offing for Kenya’s top tier league.

The new announcement follows the end of the previous sponsorship by Tusker, who in 2013 signed a three year deal worth Sh270million. The value of the four and half year contract was not however, revealed but sources indicated it is worth Sh450million.

Speaking during the launch, Sports Pesa Chief Executive Officer Ronald Karauri said they made the decision to come on board as a way of promoting football in the country. "We have already had our experience with the on-going Super Eight tournament and want to transfer the same to the Kenyan league.
 
"Our long term objective is to help the country qualify for 2022 World Cup by identifying and nurturing talent at this level."
 
He revealed that they will take over the remainder of 2015 season and then until 2019. KPL chairman Ambrose Rachier said the partnership with SportsPesa will help the league to grow and hit new heights. "One of our main objectives as KPL is to use sponsorship to develop our league and we hope this new support will help us achieve the same."
 
Rachier, who is the chairman of champions Gor Mahia, further said they want to make Kenya's top tier the best in Africa. According to Andrea Venter, the SuperSport Head of Africa, they are proud of their association with KPL. "Our partnership with KPL is one of the best in Africa and we also use it as a model in running our business on the continent."