Both men, wearing changing Wrexham kits, discussed the financial cost of running the club. Reynolds begins by saying: "You may have seen a lot of announcements recently. We signed some pretty legit players in the transfer window."
McElhenney adds: "And we unveiled plans for a shiny new Kop, which is a stadium."
Reynolds then says: "It is expensive! Running a football club is like lighting money on fire except it doesn't keep you warm."
McElhenney adds: "Picture a black hole. Now throw your wallet in it."
Reynolds says: "Which brings us to our sale on kits. Act now."
McElhenney continues with the analogies: "Because running a football club is like running into a financial brick wall."
Reynolds adds: "You may think it's all fun and games but you haven't received a call from Rob McElhenney at 3am screaming bloody murder that this thing is bleeding me dry every single f*cking week."
McElhenney replies: "No, I wasn't screaming at you Ryan. I was crying. Act now."
Reynolds rounds off the video by saying: "Or whenever you can. I'm kidding. Act now."