Man City fans get chance to design 2026-27 kit! PUMA & Premier League giants team up for unique opportunity using AI technology

The creator software in question, which is powered by DEEPOBJECTS, is presenting supporters with a chance to make the most of “text prompting, customisation tools and intuitive sliders” to piece together their “dream” kits – which will be produced for City’s men and women’s teams.

The project is considered to be “a first-of-its-kind”, with City followers being encouraged to “create bold patterns and unique kit designs”. The winning concept will be donned by Blues stars in a “ground-breaking first for a professional football club”.

After signing signing up, fans will get 15 free Design Credits and two entries, with the competition open until December 20 – when fan ratings, alongside input from kit experts at PUMA and City, will shortlist the top 10 designs and throw the final vote open to the public.

Nuria Tarre, chief marketing and fan experience officer for City Football Group, has said of the project: “Through the power of AI, we are delighted to offer fans this special opportunity to be a part of Manchester City history and design a kit that could one day be worn by their heroes on the pitch. Each City kit plays a fundamental role in connecting fans around the world to our club and we’re excited to see how they engage with this truly unique initiative. Our enthusiasm for creating innovative and unique fan experiences is shared by PUMA, who continue to work with us to create memorable kits that represent our City, our club and our fans.”

Ivan Dashkov, head of emerging marketing tech at PUMA, added: “PUMA AI Creator is one of the ways we see emerging technology bringing fans closer to the game they love. As Manchester City continues to be one of the most successful football clubs globally, both on and off the pitch, and they have been the perfect partner for PUMA to work with to introduce this groundbreaking AI platform. Together, we are intentionally creating innovative and inclusive ways to engage with fans. PUMA AI Creator is a creative outlet that anyone can use – regardless of their past design experience, location, or background – to make a huge cultural impact, in this case designing the official 2026-27 Third kit for Manchester City.”

City have been working with PUMA since 2019, when they entered into a long-term agreement with the German manufacturers. It has been claimed that the deal, which reportedly extends over a 10-year period, could be worth as much as £650 million ($831m) to the reigning Premier League champions.