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adidasEarly details of Aston Villa’s 2026-27 kits have begun to surface, with adidas taking some bold, highly retro directions for Villa’s upcoming campaign.
GOAL takes a look at everything you need to know about Aston Villa's new 2026-27 kits, including the release dates, price, design inspiration and where fans can buy them
adidasAston Villa's new home kit for the 2026-27 season honours the club’s more unconventional claret and blue designs, which originated in the 1960s. Inspired by the kits from the archive from the 1960s to 2010s, the new design offers a clean and elegant look, creating a departure from the raglan-sleeved home kits that Villa have donned in the modern era, usually finished with gold detailing.
The launch of the kit is accompanied by a short film that is inspired by the kit design, based on an iconic 60s Pathe style documentary format, instantly recognisable by its traditional voiceover, fast-paced structure and styling. The film captures the positive energy around the club, focusing on the players getting ready ahead of the next season at the training ground, featuring first team players, manager Unai Emery and club legends, even appropriately nodding to past European glory.
The kit will be available to buy from Thursday, 28th May, with a starting price of the adult replica shirt from around £80 and the authentic player version from £110 upwards.
Some Villa fans have been a bit underwhelmed with the current 2025-26 away kit and although it seems like the club will retain the predominantly black base, new vibrant tricolour (claret, sky blue and yellow) detailing looks to be introduced. In addition, it appears that a standalone lion crest is to be used instead of the full badge on the home kit.
The Aston Villa away kit is also expected to be part of adidas' retro-inspired ‘Elite’ range. It was the Birmingham club’s third kit that received the famous Trefoil logo treatment this season, but it’s the away kit that is favoured to claim that honour for the forthcoming campaign.
It’s likely to get its much-anticipated release in July or early August, following the World Cup 2026. It’s estimated to cost between £110 - £120 for the authentic player shirt and £80 - £85 for the adult replica.
The dark and light contrast between the Aston Villa away kit and third kit, which was in evidence this season, is reportedly going to remain in place.
The third kit is expected to have a white/very light blue base with a swirl pattern incorporated within it, which is inspired by the gates of Villa Park. It’s been suggested that the adidas Trefoil logo is going to be replaced by the three-striped ‘mountain’ version, which will sit uniquely above the coloured club crest in a centralised position.
We’re expecting a similar third kit release timeline to the away kit, so late July/early August and it is estimated to cost from £80 for the replica jersey and from £110 for the authentic version.
