The third edition of the Indian Super League (ISL) saw a sharp upturn in a pan-India television viewership as 216 million people tuned in across the 2016 season. The three-year-old league has seen almost one-sixth of the 1.3 billion strong national population take to the franchise-based football league in little time.
The final between Atletico de Kolkata and Kerala Blasters held at Kochi saw 54,000 fans throng to the stadium while a record 41 million were glued to their television sets at home. The total number of viewership was up by 41 per cent as compared to the final of 2015, with viewership impressions shattering all previous TV and digital records of the league.
There was also a new niche carved in the television ratings as rural India viewership registered a cumulative figure of 101 million. An average of 84 per cent of seating capacity was filled in stadiums across the country, as per the statement issued by the ISL.
"The overwhelming response from fans is testament to the vision we have for the league, and it reaffirms our faith that the Indian football is moving in right direction," Mrs. Nita Ambani, chairperson of the league expressed delight over the figures.