The start of the Champions League group stage provides plenty of punting opportunities.
Given the quality of the teams involved, a sizeable proportion of bettors will map out accumulators in the hope of scoring a big win from a relatively small stake.
The firm reported that nearly 50% of all football bets placed on Wednesday included a Manchester City victory. Pep Guardiola watched the game from the stands as he served his touchline ban but the Premier League holders were just 1/7 (1.14) to come out on top.
City became the first English team in Champions League history to lose four consecutive games in the competition.
Midweek European games have proved a consistent source of slow starts for the club and this was no exception. Six of the last eight instances of the Citizens conceding twice in the first half of matches at the Etihad have come in this competition.
“The Champions League kicked off with quite a few predictable results but having said that, Manchester City’s defeat was the single best result we could have hoped for in this opening week of fixtures,” said William Hill spokesman Joe Crilly.
Lyon were 16/1 (17.0) to win in Manchester and although they came out on top at a big price, the amount of interest in the visitors would have been minimal by comparison to the hosts who started the week as favourites to win the entire tournament - let alone their opening game. The biggest bet William Hill took on Lyon to win the game was £100.