Astro became the first Malaysian media to broadcast in 4K UHD when they launched it on Sunday showcasing two live English Premier League (EPL) matches; Liverpool against West Ham and Arsenal against Manchester City at Souled Out.
"At Astro, we are committed to provide a better viewing experience for sports fans in Malaysia. As such, we will embrace the latest technology, 4K UHD to enhance our customers’ viewing experience. Today we are pleased to partner with Sharp and Samsung to provide Premier League fans with the first live match in 4K UHD broadcast in Malaysia."
"Besides Premier League, we will also bring Formula One racing events and blockbuster movies in 4K UHD to offer our customers’ a premium viewing experience," said Lee Choong Khay, Chief of Sports at Astro.
Multiple 4K televisions were put on display throughout the Souled Out outlet for medias and guests to take in their first viewing of live football matches in 4K clarity and it proved to be a hit with everyone at the party.
4K UHD takes your viewing experience to the next level and offers stunning definition colour television experience and 4X more clarity. With 4K UHD, viewers will experience the most vibrant colour television experience possible, 4 times the resolution of HDTV including sharper detail, smoother lines and a richer colour palette.
The roll-out of the 4K UHD will coincide with the start of the 2018/19 Premier League, with Astro planning to broadcast selected live matches in the 8 million pixel packed stunning format.
The 4K UHD broadcast of Premier League is a preview of Astro’s plans to unveil its 4K UHD set top box later this year. Astro which has been investing in infrastructure to enhance the viewing experience with 4K UHD broadcast, will progressively roll out 4K UHD service in dedicated channels, a brand-new software and programme guide to make content discovery easy and intuitive as well as other innovative product features later in the year.
Football fans can check out the list of participating outlets showing Astro’s 4K UHD here . The list is expected to grow over the next few weeks and F&B outlets or retailers interested to participate in the Astro 4K UHD broadcast can register their interest at the same website.