A-League finals fail to fire off the pitch

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The beginning of finals football has started with an underwhelming bang

After a difficult A-League season, the finals were seen as a potential point of rejuvenation for the competition but the early signs are far from encouraging.

While Melbourne Victory and Wellington Phoenix did their best to entertain on Friday night as Kevin Muscat's side triumphed 3-1, fans clearly haven't brought into the finals series just yet.

Just 16,010 showed up at AAMI Park - more than 4,000 fans fewer than Victory's season crowd average of 20,298 and 2,000 less than the fixture attracted earlier in the season. 

Higher ticket prices, a corresponding AFL game and poor weather all not helping the final fire in the stands. 

TV ratings meanwhile were no less encouraging, and while streaming has no doubt influenced figures this season, the fact they've remained so low for a final must be cause for concern.

Sunday night's second elimination final between Adelaide United and Melbourne City is unlikely to buck the downward trend either with initial ticket sales less than encouraging.

The 7pm (AEST) kick-off doing the game no favours with next week's Big Blue semi-final also stuck with the same time slot.

Football Federation Australia chief executive David Gallop was hopeful the finals could turn A-League metrics around but it's clear there's still plenty of work to do. 

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"The fact that every game is going to count - that's what we have tried to market around the next few weeks," Gallop told SEN on Thursday.

"And just picking up that excitement that things can go down to that split second.

"That's the momentum that we're looking to build...the future is bright."

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