Kerala Floods: Liverpool CEO promises help after supporters club's plea

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The South Indian state has been ravaged by floods and the Reds have promised assistance...

Liverpool CEO Peter Moore has promised help for those affected by flood in the South Indian state of Kerala, after noticing a plea for help by the club's official supporters club in that region. 

The football-mad state of Kerala is currently suffering after being ravaged by one of the worst floods in its history, triggered by extremely severe monsoon rainfall. 

With most of its rivers in spate and dams opened, several areas across four districts have been flooded and people are marooned with no food and water for days now. Over 160 people have already lost their lives and more 300000 have been moved to relief camps. 

The rescue operations are in full swing and efforts are also underway to ensure people in camps have enough food and water to sustain themselves. The actual impact of the disaster will not be clear until the water recedes but the people of Kerala, along with the authorities, have swung into action in delivering the necessities to affected people. 

Kerala Reds, the official supporters group of Liverpool from the region, put up a post on social media inviting people to donate to the Kerala Chief Minister's Distress Relief Fund (CMDRF) and it came to the notice of the club's CEO himself. 

Peter Moore quoted their tweet and said, "Dear @KeralaReds, Our international supporters liaison team will be in contact to see what we can do to help. Thank you for reaching out, and please know that all of us here @LFC are thinking about you in this time of extreme difficulty #YNWA"

The state has a huge following for European football and Liverpool also command a considerable fan base.

Indeed, You'll Never Walk Alone, Kerala!

Note: Contributions to the CMDRF can be done here.