Jose Mourinho insists the media have wrongly portrayed him as a "monster", stating the Manchester United squad have since gotten to know the real side of him.
The Portuguese has built up a reputation of being edgy and testy, with his abrasive nature in press conferences seeing him frequently confront the media.
His relationship with players has also been called into question of late, with his former Chelsea charges coming out to reveal how morale had plummeted during his final season in charge at Stamford Bridge, during which he was sacked.
However, Mourinho insists those reports are a false representation of his style of management and insists he has won the loyalty of his players at Old Trafford.
"I think Manchester United learned I'm not the monster that you say I am," he told reporters. "I'm not such a bad guy, an arrogant guy, a difficult person to work with.
"At least until now, nobody at the training ground runs away when I arrive.
"So I think I am better than you think, people is quite happy to have me around and to work with me, the relation with the players is very good.
"With my owners and my board, the relation I don't think is just professional, it's also a relation of trust and a relation that goes further than the contract, the manager, the owner, the board, so I'm happy.
"My feeling is everyone is happy, but obviously my contract is three years, not seven or eight months, and I want evolution and improvement."