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Optus World Cup nightmare: SBS to take over Australian broadcasting

9:27 AM GMT 18/06/2018
Mile Jedinak Australia 2018 World Cup
The exclusive broadcast rights holder to all World Cup games has had to be bailed out

SBS have stepped up to stop Australia's World Cup nightmare by simulcasting all matches on their free-to-air network from Russia over the next two nights.

Optus Sport, the exclusive broadcaster of every World Cup match Down Under, has been riddled with problems over their first five days of coverage, with thousands of users unable to use the streaming service.

The telco has decided to allow coverage partner SBS to televise six games live on Monday, Tuesday and Wednesday while they attempt to fix their issues providing a quality service to Australian football fans.

SBS will air Monday night's match between Sweden and Korea Republic (10pm AEST)  and then all subsequent matches over 48 hours, finishing with Russia versus Egypt on Wednesday morning (4am AEST).

Optus CEO Allen Lew admitted the World Cup broadcasting farce has hurt the telco's image but promised it will improve during the tournament.

"I think there is no doubt this has adversely affected the Optus brand," Lew said in a press conference.

"We believe the brand is stronger than just one event over three days, we will recover and show Australia we can be a credible multimedia company."

Australian prime minister Malcolm Turnbull also weighed in on the fiasco via his Twitter account, assuring the country that he had personally contacted Lew to express his concern.