Every year, Black Friday sees the FIFA Ultimate Team transfer market become a flurry of activity as players try to pick up their most-wanted cards at knock-down prices.
But when do you buy and when do you sell?
On Black Friday, you’re unlikely to see discounts on card packs.
Instead, EA commonly release special packs and lighting-round promotions in which a limited quantity of a certain type of pack is available, resulting in the market becoming flooded and the asking price for even the most popular players becoming greatly reduced.
However, as with any market crash, knowing when to sell and when to buy is essential.
Hundreds of thousands of coins can be made by picking up high-value cards at the right time and then flipping them for profit once the madness has ended.
Lionel Messi, for example, currently costs just over 800,000 coins on average having been valued at over a million during October - and his price may fall even further yet.
To ensure you’re prepared for this year’s FUT Black Friday crash, check out the above video from friend of Goal, ChuBoi and Ultimate Team market expert, RunTheFUTMarket.
ChuBoi and RunTheFUTMarket touch on a number of important Black Friday-related topics.
They talk about the importance of learning from previous years and discuss when the best time to pull the trigger and start to buy is - which may be much sooner than usual.
If you're hoping to cut a few deals to boost your squads and coin balance this year, it's worth checking out.