- Blues searching for new sponsor
- Were close to agreement with Stake
- Pulled out because of fan criticism
WHAT HAPPENED? The Blues were close to an agreement over a one-year deal that would have seen Stake's logo on the front of the team's jerseys for the 2023-24 campaign.
WHY HAVE CHELSEA PULLED OUT? The London club have withdrawn from the negotiations due to criticism from fan groups, according to The Telegraph, amid concern over partnering with a betting firm and potential reputational damage as a result.
IN A PHOTO:
THE BIGGER PICTURE: Chelsea's deal with current shirt sponsor Three ends this summer and the Blues have been in negotiations with several companies. They are said to have turned down an offer from Allianz to have the German insurance giant's name on the front of next season's shirts, while talks with a company from the cryptocurrency industry are said to have broken down.
WHAT'S NEXT FOR CHELSEA? The Stamford Bridge side will hold talks with other companies as they look to secure a lucrative deal ahead of the coming campaign.
