Accor Hotels is the latest company to sign up in support of France’s national soccer teams.
The hotel operator becomes a partner of the French Football Federation (FFF) and, through its website accorhotels.com, will sponsor the country’s men’s, women’s and age-group sides until 30th June 2018.
Additionally, the company will support the Coupe de France domestic club competition and amateur soccer in France for the duration of the deal.
Terms of the partnership entitle Accor to run ticket giveaways and offer exclusive experiences associated with the French national team. Financial details are not available.
In addition to Accor, the FFF has signed deals with consumer electronics brand Archos and gambling organisation PMU this year.