SBOBET boosts Premier League portfolio

Online bookmaker SBOBET has announced partnership deals with English Premier League trio Swansea City, West Ham United and Southampton.

Online bookmaker SBOBET has announced partnership deals with English Premier League trio Swansea City, West Ham United and Southampton.

SBOBET will serve as the official Asian betting partner of the clubs for the duration of the 2013-14 season. Earlier this month, the brand announced similar partnerships with fellow Premier League clubs Hull City and Norwich City.

Under the deals, the SBOBET brand will be promoted on the Premier League clubs’ LED pitch-side perimeter advertising hoardings during all home games. SBOBET said that the deal would secure more than 1,000 minutes of global advertising exposure across the season. The deals were agreed between the clubs and Celton Manx, which operates SBOBET.

“These signings illustrate the growth of and respect for the trusted SBOBET brand in the Asia region where it is recognised as the leading online sports book,” Celton Manx executive director Bill Mummery said. These agreements also demonstrate our commitment to continue building mutually beneficial relationships with the Premier League clubs, which most recently saw SBOBET enjoy a four-year partnership as principal sponsor of West Ham United, which forms part of our commitment for the 2013-14 season.”