Birmingham's CEO Gary Cook said: "The greatest athletes in the world, there is something a little different about them. The ones who are world champions are slightly different. Tom Brady is like that. He has this myopic focus, this unnerving focus about recovery, nutrition, the body, athletes, how they perform, why they perform and when they perform.
“Craig (Gardner) has embraced that. He’s brought some body coaches over from America and they are now working with the physios and sports science team. There’s a new way of thinking. It doesn’t mean to say it works, or it’s wrong, or it’s right. What it is, is change. If you’re willing to change it might work, it might make us better."