Chelsea's inability to create chances and score goals became infamous in 2022-23. Indeed, the Blues ranked 15th in the Premier League for goals scored throughout 2022-23; a damning statistic. The 3-1 reverse at the London Stadium will have undoubtedly set off alarm bells for those supporters who watched Chelsea struggle in front of goal on a regular basis last term, then.
Granted, they created openings at will against an offensive-minded Liverpool side who had gaps in the midfield and a leaky defence on the opening day, although they were let down by some profligate finishing.
That creativity was nowhere to be seen against a more defensive-minded West Ham side despite them monopolising possession, in a display that was emblematic of many of their very worst performances last season. They finished the match with an xG of 2.49 from 17 shots taken, including Enzo's missed penalty, while West Ham's was just 1.8.
Speaking after the game, Pochettino said: "Teams like us, we need to get the right balance. We should have won the game with our first half. To find the space to create clear chances [is difficult] but overall it is this type of game that is difficult to explain. You had the possession, you create and maybe you were the better side, but in the end you lose."
So what is the solution? Jackson looks capable of becoming a prolific striker once he has gotten off the mark, but Chelsea's cause obviously hasn't been helped by the untimely serious injury to Nkunku - a player who contributed 70 goals and 56 assists in just 172 appearances for RB Leipzig. The Blues were relying on him.
Despite all the money spent, it's perhaps unsurprising that they're on the lookout for a creative player who can play at No.10 or out wide.