Ferguson rose to prominence after his exceptional performances under former head coach Roberto De Zerbi, scoring 16 goals and providing five assists in Brighton's 2022-23 season. However, his progress stalled after he faced multiple injuries the following campaign and was loaned to West Ham, but he couldn't shine for the Hammers. Brighton have now reportedly accepted a loan with an option-to-buy deal for the 20-year-old from Roma. The only variable that needs to be sorted is the eventual buying price for the striker, which the Seagulls want to set at €45 million (£39m/$52m).