Reynolds and McElhenney make a point of messaging Parkinson in the darker times, to let him know that they have his back, with the experienced coach adding on the need for everybody to pull in the same direction: “Support from the owners is huge. It’s good that they understand. They understand that the overall aim was to get promotion. In every season as a player or a manager where I have been successful, there have been times when it doesn’t go your way. The 111-point seasons, a record points total, they don’t happen! You are going to get beat, you are going to have bad days, you are going to get injuries to key players.”