Juventus unveiled their brand new logo on Monday... to a cacophony of anger, horror and ridicule on social media.
The Scudetto holders have rebranded their club logo into a 'J' consisting of two distinct white lines on black background.
Although Juventus were emphatic in their excitement at their 'rebranding', fans and football neutrals across Twitter mocked what they perceived as a stylistic abomination.
Worst thing is that someone's actually got paid to make that juve badge. Looks like a piece of homework you do the night before — (@MajesticMadl) January 16, 2017
By any chance is the new Juve logo an early April fools day joke — Simeon Coyne (@JuveMetal32) January 16, 2017
Juventus are currently one point clear of second-placed Roma in Serie A with one match in hand.
Massimiliano Allegri's men are back in action on Sunday against capital club Lazio, who are five points behind them in fourth.