The first El Clasico of the 2017/18 LaLiga Santander season between Real Madrid and FC Barcelona is set to take place on Saturday the 23rd of December at 13:00 CET, providing for great family viewing for Spanish fans and also allows fans all across the world to experience the El Clasico in prime time. The first Clasico of the campaign will once again break records that only a select few sporting events in the world can compete for. The fixture will be broadcast live in 188 countries, with potential viewing figures of 650 million, reinforcing its international magnitude.
In a bid to bring the El Clasico experience to within touching distance for local fans, LaLiga is preparing events in seven key countries: China, India, Indonesia, Japan, Vietnam, South Korea and Kenya. Shanghai, Delhi, Jakarta, Tokyo, Ho Chi Minh City, Seoul and Nairobi are the chosen cities for the events, which will attract thousands of fans of Real Madrid, Barcelona and LaLiga in general from all over the world, to come together and soak up the greatest footballing spectacle on earth.
Speaking on LaLiga in general, was LaLiga president Javier Tebas, who said: “With more than 2.5 billion viewers around the world last season, LaLiga clearly is a competition with a substantial global following.”
"Every weekend LaLiga provides hours of excitement and entertainment to fans. El Clasico, however, brings the magic of LaLiga to life, and constantly lives up to its name as the biggest and most-watched fixture in our competition," he added.
Each of the seven events on Saturday the 23rd of December will be graced by a LaLiga ambassador. Eric Abidal, Gianluca Zambrotta, Gaizka Mendieta, Christian Karembeu, Luis Garcia, Fernando Morientes and Frederic Kanoute will all represent LaLiga in Shanghai, Delhi, Jakarta, Ho Chi Minh, Tokyo, Seoul and Nairobi respectively. The ambassadors will speak to local media outlets, interact with supporters and participate in various specially prepared activities aimed at the international expansion of LaLiga and all its competing clubs.
The excitement of the most eagerly anticipated game of the season, #ElClasico, will last far longer than 90 minutes and will also be played out on each of LaLiga's digital platforms, where last season over 2 billion impressions and excellent engagement figures were achieved. Throughout the week leading up to Real Madrid v Barcelona, LaLiga will shower all its fans with videos, photos and exclusive content linked to the fixture's illustrious and passionate history.
The match-day proceedings will include live pre-match entertainment that will begin two hours prior to kick-off, as well as all the reaction from key figures in the game and live coverage of both coaches' press conferences. Everything is in place to create a unique experience that will allow LaLiga fans to savour #ElClasico in the best way possible through a variety of means, including social media.