Bayern Munich & Perform Group announce unique LatAm partnership

Perform Group, the parent company of Goal, and Bayern Munich have announced a unique partnership that focuses on Latin America.

The content and sales partnership will give brands the opportunity to engage with one of the world’s most iconic sports teams as well as gaining access to the and leading digital sports content and media group’s platforms.

“FC Bayern has over 100 million followers in the Americas. Through Perform’s digital reach in Central and South America coupled with their support in forming mutually beneficial brand partnerships, we will be able to better connect with our fans in that region,” FC Bayern Munich’s president of the Americas, Rudolf Vidal said.

“We’re thrilled to be joining forces with FC Bayern to help grow their presence in Latin America – a market in which Perform has had continued growth and success both in sales and content delivery. Our partnership will enable FC Bayern to connect with a plethora of consumers and brands due to the number of high profile LATAM players the team carries,” added Juan Delgado, CEO of Perform Media.

With stars like Colombian playmaker, James Rodríguez, Chilean midfielder, Arturo Vidal and Brazilian defender, Rafinha and previous players including Martín Demichelis, Claudio Pizarro, Jorginho, Giovane Elber, Lucio and Zé Roberto, Bayern has a history and present that complements the German giants' enviable fan base across Latin America.

The Bundesliga side has official supporter clubs across countries such as Mexico, Brazil, Colombia, Argentina, Chile, Peru, Paraguay, Costa Rica, Cuba, Panama, Honduras, El Salvador, Guatemala and Venezuela.