Budweiser to sponsor non-league Wembley FC

The American beer brand have reaffirmed their commitment to all levels of British football by creating a partnership with the club, who hope to improve their infrastructure
Budweiser have announced that they will sponsor non-league side Wembley FC as they look to show their support for grassroots football.

The global beer brand have struck up the deal in order to show their involvement with clubs at all levels within the country after taking over the sponsorship of the FA Cup this season.

Budweiser's global vice president, Jason Warner, commented on the new partnership: "We believe that the best way to champion the FA Cup is to celebrate its uniqueness from the grassroots up.

"Wembley FC has an incredible heritage and story to tell. We look forward to helping fulfil their dreams."

Budweiser's involvement of the club started last year when they streamed an FA Cup tie between Wembley FC and Ascot United on Facebook, the first time that a live sporting event had been shown on the social networking site, attracting over 30,000 viewers.

The company's marketing director also weighed in on the positives surrounding the deal, declaring: "The sponsorship of Wembley FC is consistent with Budweiser's commitment to the sport of football and our involvement with the FA Cup. 

"The type of improvements with Wembley FC will showcase our intent of working with grassroots football in the UK.  We have further exciting plans for a grant programme that other non-league clubs will benefit from.

"This is a joint initiative between Budweiser and the FA and more details will be announced in due course."

Liverpool are 11/4 with Paddy Power to win this season's edition of the FA Cup.

Brian Gumm, chairman of the club, expressed his excitement at the agreement, claiming that it could be key in making the lowly side's ambitions become a reality.

He said: "We're not a big club but we have big ambitions. With Budweiser as our sponsor we now have a shot at making those dreams come true."

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