Premier League spending in January window has been restrained - financial analyst

Current spending total is £70m
Spending in January by Premier League clubs has been restrained, say Deloitte, a business advisory firm.

Though at the moment spending is double what it was in January 2010 at £70 million, it is expected to fall far short of the £175m record set in 2008.

Dan Jones, partner in the sports business group at Deloitte, said: “Whilst there is still time for things to change over the weekend, so far Premier League clubs’ spending in this January transfer window has been relatively restrained, with only three clubs – Aston Villa, Manchester City and Newcastle United – having spent more than £5m, based on reported deal values to date."

It is not unexpected that the mid-season transfer window has been so controlled, although there is the possibility of that enormous deals being conducted over the weekend as both Chelsea and Manchester City have been bidding big.

“Compared to the summer, January is often a relatively ‘quiet’ window, with total gross spending often driven and dominated by a relatively small number of high value transfers, as has been the case so far this month,” added Jones.

“The combination of a continued lack of available credit, reduced operating profitability and liquidity, and clubs striving – perhaps with one eye on the new Uefa Financial Fair Play Regulations – to improve their financial balance, all point towards fewer transfers involving a fee than in many previous January windows.”

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