bet365 Review: Complete Bookmaker Guide December 2024

Introduction to bet365

bet365 are easily one of the UK’s best betting sites, boasting an impressive desktop site and mobile app, they have an incredibly strong sportsbook to rival many of its competitors like Sky Bet and William Hill.

We’re here to take you through all of the important information about their sportsbook, from their sign-up bonus and market selections to their existing user offers and customer support, offering analysis on all that bet365 have to offer.

bet365 Sign Up Offer

• Get your bet365 bonus code
• Already got a bet365 account? Check out more free bets with the UK's top bookmakers

The bet365 sign up offer is one of the best on the market in terms of their deposit amount, free bets returned and minimum qualifying odds.

Their sign-up bonus allows you to claim £50 in free bets from a £10 qualifying stake placed at minimum odds of 1/5 (1.2).

This can be done using the bonus code ‘365GOAL’, however it must be noted that the bonus amount you’re able to claim will not change no matter if you enter this bonus code or not.

These free bets expire after 30 days and can be placed in any combination and denomination that you wish.

The only things you can't use them for is their casino, fantasy promotions, pool betting, Colossus bets and Lotto markets.

bet365 Sports Markets

bet365’s market selection is very impressive when it comes to football, offering an incredible selection of games and the numerous markets within which one can bet upon.

They provide the usual selection of betting markets, such as full time result, goal overs/unders, both teams to score and corners amongst others.

Individual player markets that cover goals, bookings and shots are also offered in abundance.

The odds offered for this market are often extremely competitive and oftentimes a shade better than other online bookmakers and betting apps out there.

bet365 have expanded in recent years to offer users an incredibly wide and varied selection, with their sportsbook now offering markets covering tackles, passes and assists to team and match specials like offsides, goal kicks and free kicks.

These brand new selections are all combinable into a single game bet builder, with some of the more usual ones like full time results and goal over/under able to be combined in cross-game accas.

This is a small inconvenience of bet365, as other bookmakers allow you to combine player individuals across games, whereas this isn’t yet available via bet365.

Both on their online sites and their app bet365 has such a wide range of sports betting markets, allowing you to always find what you're looking for.

Markets are offered on a whole host of sports, ranging from football and horse racing to more nice sports such as futsal and MMA.

Having almost every single meet for both horses and dogs on offer, it's a great home for all racing fans, with this setting them apart from other bookmakers here.

There has been a recent rise of American sports in the UK, with bet365 quickly allowing you to bet on all of the likes of the NFL, NBA, NHL, MLB and the UFC.

From ‘Anytime TD Scorers’ to ‘Points overs’ for players and periods, bet365 covers all the bases when it comes to US sports and is a strong bookmaker to play with if US sports take your fancy.

bet365 Promotions

This bet356 review will take you through some of their excellent promotions, bonuses and games they have to offer.

2-Up Early Payout Offer

bet365 are one of many bookmakers that offers this promotion, with this seeing bet365 payout on pre-match ‘full time result’ markets if the team you’ve bet on go two goals up.

This can occur at any point during the game, with the team you’ve bet on not needing to go exactly 2-0 up for this offer to come into play.

For example, if the team you’ve bet on goes 3-1 up, 4-2 up, 5-3 up etc, your full time result bet will be settled as a winner as long as you’ve bet on the winning team.

This offer applies to all single bets, bet builders and accumulator bets, as long as they’re placed pre-match and bet365 have specified that their 2-up offer is available for the game you’ve bet on.

Up to 70% Soccer Accumulator Bonus

Players are able to get up to a 70% profit boost on winning accumulator bets with bet365’s soccer accumulator bonus offer.

Simply place a pre-match accumulator bet that includes at least two selections, with you getting a bigger profit boost the more legs you include.

Full Time Result, Both Teams To Score and Result/Both Teams To Score markets are all markets that this offer applies for, with the all leagues the offer applies to available in the T&C’s.

The bonus you’re able to claim on your accumulator bets depends on the amount of selections you include, with these the amount of bonus you can claim per selection amount:

Bore Draw Money Back

bet365 will refund any losing Correct Score, Half Time/Full Time or Scorecast bets on all football matches should the game finish 0-0 in regular time.

Your stake will be refunded back to you in the form of bet credits if your bet loses, with you unable to claim this refund if you fully cash out your starting stake before the game ends.

If you opt to partially cash out your bet, you’ll receive a refund for the remaining active stake and not the full, original stake.

Each Way First Goalscorers

bet365 allows users to bet on ‘each way first goalscorer’ markets, with these markets being offered for all soccer matches.

If the player you’ve bet on scores at any point during regular time, bet365 will pay out your bet as a winner at lower odds, with you getting unlimited places on these bets as well.

Enhanced Full Time Result Prices

Bettors are able to get enhanced prices on full time result markets with bet365, with this offer available for a huge range of UK and European leagues/competitions.

You have to select the result from the ‘Full Time Result - Enhanced Prices’ market, with these offering improved odds in comparison to the regular ‘full time result’ market.

It’s important to remember that bets placed via this market won’t be eligible for the 2-up early payout offer, or the soccer accumulator bonus offer.

Soccer Substitute Guarantee

bet365 will refund pre-match bets placed on specific player-related markets as bet credits if the player you’ve bet on gets substituted before half time.

Single bets placed on these markets will be refunded as bet credits, whilst if you’ve included one of these markets in a bet builder, your stake will be refunded as well providing the bet hasn’t already been settled.

All of the markets which this offer is applicable for can be found in the terms and conditions of the offer, with the likes of ‘first goalscorer’, ‘last goalscorer’ and ‘next goalscorer’ just some of these markets.

6 Scores Challenge

bet365’s 6 Scores Challenge is a fantastic opportunity for users to win big, with this free to play game simply by correctly guess six football scores.

The games involved in this offer will always be Premier League fixtures, with this promotion being offered on a weekly basis and paying out entirely in cash.

The rewards for this offer are as follows:

• Three Correct Scores - £5,000 cash
• Four Correct Scores - £10,000 cash
• Five Correct Scores - £20,000 cash
• Six Correct Scores - £250,000 Cash

Those that guess six scores correctly will only be able to claim the maximum amount of £250,000 if no one else guesses six scores correctly.

Goals Giveaway

bet365’s ‘Goals Giveaway’ offer is a great way to earn bet credits every week, with you having to put in minimal effort in order to do so.

From 2PM GMT every weekday, you’ll get to reveal one league game taking place that week in England’s top four leagues, with you getting to reveal five games in total.

You’ll be able to win bet credits depending on how many goals are scored in each game, as well as how many total goals are scored across your five games.

If one of your games sees four goals, you’ll claim 50p in bet credits, whilst if five or more goals are scored, you’ll claim £1.

Therefore, if each game sees five or more goals, you’ll be able to claim £5 in bet credits.

Additionally, if the total amount of goals scored across your five games equates to 20 or more, you’ll be able to claim another £5 in bet credits.

£10 in bet credits are on offer in total with this offer, with you needing each game to have at least five goals in them to claim the full amount of bet credits on offer.

Fantasy Sports Betting

In this you build your squad, and the players on your team earn points based on their real-world performance.

The better your team does, the higher up you finish and the more likely you are to win prizes.

Choose your team built up of all your favourite players and see how your team competes with other user made teams.

In addition to this, you’re also able to compete in ‘Man of the Match’ tournaments that allow you to focus on specific players and games/

Depending on how well your chosen players do you can win money from a prize pool made up of stakes from bettors, with the amount you can win depending on how well you do, how much you staked and how the particular tournament dishes out its prizes.

Each game type has its own rules, selection options, prize pools and places paid, with the money you win depending on the total pot of the tournament, as well as how high you finish.

bet365 Free Bet Credits

bet365 provides a wide array of excellent bonuses for all football bettors, with these being offered across a wide array of betting options and in-game occurrences.

On top of this, bet365 also offers a great array of existing customer free bets. Oftentimes centred around big sporting events, such as football matches, big racing meets, or important finals across all sports.

They have been known to offer free bets regarding the likes of the World Cup, big Champions League games, Cheltenham and even for some NFL London games.

bet365 looks after their user and periodically offers these free bets, allowing you to play on all the big events without the risk of losing any of your own funds.

bet365 In Play Betting and Live Streaming

bet365 have some of the best in-play betting and streaming options, with their sportsbook arguably being the leader in these areas when compared to competitors.

Whether you’re looking to bet on football as the match is happening, or want to bet on a horse you see running well during the race, all of this is available via bet365.

Alongside this, they also have an excellent range of live streaming options available as well.

These cover a huge range of sports and competitions, ranging from La Liga, the FA Cup and Serie A to the likes of the NBA, NFL and major horse racing events.

This gives you the added advantage of being able to watch along and see in real time if your bet comes in or not, as well as being able to monitor other betting lines in the game.

bet365 has a dedicated in-play betting section on the site and app which is very easy to navigate and boasts fast loading times, two factors that are crucial when betting in-play.

bet365 Desktop and App Interface

bet365 have been a major presence in the online betting market for many years now, thus it's no surprise to learn that they boast an exceptional betting site and app.

A well designed, user-friendly site and app make it easy for users to see, discern and find any and all information that they are looking for with ease.

It's not overly cluttered, with you able to locate odds and important game information can be found quickly and is presented with clarity.

You can delve into all aspects of the games, promotions and other sports with the click of a button or the tap of your finger

They also offer a dedicated offers tab that allows you to explore all that they have to provide users in the way of promotions, free bets and bonus as well.

Users may have expected the level of detail they provide to clog up the betting app, but it has been adapted perfectly to phone and mobile options.

Their clear and well defined menus makes navigation easy, with their ‘A-Z’ list allowing you to find any sport you wish with ease. A rolling menu of promotions to keep you up to date on all their offerings from free bets to bonuses is also offered and proves to be very handy.

This, alongside most offers being applied in your betslip if you qualify, which is a welcome change from many bookmakers who require you to opt in to be able to claim their best promotions.

One drawback of these is their odds when they’re updated. More often than not, it is instantaneous, however in fast changing markets, they sometimes require you to accept changes to these in your betslip, although this is far from a catastrophic issue.

Boasting a quick and speedy betting site and app, fast loading and without halts or lagging is what makes bet365’s online options a great choice for any users.

bet365 Security

bet365 operate under, and hold a licence with, the UK Gambling Commission. This means they are legally required to conduct all their gambling in a fair and open way. It also means they are regulated under UK law.

All of this essentially demonstrates that they cannot and will not infringe only any user rights and will protect all their data accordingly, thus you can rest assured that all of your personal information or details are protected by bet365.

They are affiliated with IBAS (Independent Betting Adjudication Service), a betting dispute body and bet365 promises to abide by any decisions they may make.

bet365 also possesses a Thawte SSL Web Server Certificate, a document proving they offer secure data protection by encrypting all data received from users.

bet365 is one of the safest bookmakers out there and places users at ease with their level of security, thus you can rest assured that they will protect your data.

Responsible Gambling with bet365

bet365 are committed to making sure that any and all users are responsible when gambling with them. They offer guidance on how to spot anyone that may have a possible gambling problem, with you also able to track any bets you've placed with them up to a certain date.

They allow users to set deposit limits to prevent you from deposit over a certain amount in a specified time period, with 'reality checks' also available that alert you when you've been logged in for a prolonged period of time.

In addition to this, they also have 'Time Outs' which allow you to set a period of time where you can take a break from gambling and won't be able to access your account, as well as 'Self-Exclusions' which allow you to set a certain period of time where you won't be able to bet with bet365 at all.

They are partnered with a number of independent gambling support organisations, with these the ones they're currently partnered with:

• GamCare
• BeGambleAware
• GamStop
• Therapy for Gambling Addiction
• Gamblers Anonymous
• National Gambling Treatment Service
• National Problem Gambling Clinic
• NHS Northern Gambling Service
• National Debtline

bet365 Payment Options

Depositing and withdrawing funds from bet365 has never been easier, with a dedicated page for each of these actions on both their website and betting app offered, making the process of deposit and withdrawing funds quick and simple.

You can deposit with the same payment methods across all online site and app, with these the methods available:

bet365 Customer Service

bet365’s website and betting app feature a dedicated help page that is either located on their homepage or under your profile tab, both of which are easily locatable.

From here you can direct yourself to the area within which you are experiencing difficulty. Here you will be able to access FAQs and other questions commonly asked by other users.

If you still can't find the answer to your question, they offer a live chat option, available 24/7, with this allowing you to ask questions and have them hopefully answered in a helpful manner.

If you still aren't able to find the help you need, you’ll be able to either call them or email them regarding any queries you have.

bet365 has a commitment to its customers and will do all they can to help you with any queries or questions you may have.

bet365 Review Summary

Overall bet365 are one of the UK best online bookmakers for a huge range of reasons. They provide an excellent sign-up offer, alongside numerous bonuses, promotions and free bets that help contribute to their overall exceptional user experience.

They’ve a great selection of odds, markets and ways to play, thus there’s something for everyone, in conjunction with their fantastic football markets.

These offer new ways to bet on games, always offering superb odds and boosts that often surpass other bookmakers out there.

Their live betting and streaming options are also top tier, ensuring you never miss out on a moment of the action, as well as allowing you to stream a huge range of sports.

A quick and easy-to-use website and betting app tailored towards user experience and ease of use make betting with them quick and simple.

The protection they also provide to you and your personal details is second-to-none and guaranteed by many different governing bodies.

A high level of customer service that is easy to access, and gain any information you may need, is also offered for all users to take advantage of.

Any issues that can be found with bet365 are more often than not overshadowed by their excellence in a variety of areas, with their commitment to providing users with the best value and experience they can also obvious.