PUMA launch Future 18.1 in Singapore

PUMA have set a new benchmark when it comes to football boots with the launch of their new product named 'Future'...

PUMA have revolutionised the concept of football boots with the launch of their new product 'PUMA Future' in a glitzy and star-studded event at The Esplanade Annex Studio in Singapore on February 1, 2018.

The PUMA Future Vault played host to a 200-strong crowd of football-loving teens, freestylers, coaches, S League players from the past and present, along with industry guests in a highly immersive underground bunker experience.

The introduction of the boots by the PUMA athletes – Isa Halim, Anders Aplin, Raihan Rahman and Azi Trickster - was followed by a 2 vs. 2 exhibition match between the S League players and freestylers from the Trickster Academy.

The guests were then treated to a freestyle football performance by the Trickster Academy, followed by a rap performance by top local rapper/singer Shigga Shay.

There was also a FUTURE Quest Challenge which featured FIFA Gaming console, Kinect Football, VR, alongside lacing station where guests learned more about the latest net-fit technology, an infinite customization of shoes to suit any type of feet or style of play. 

PUMA Future will have:

Infinite customization - NETFIT technology provides infinite lacing options for any foot, lock-down or style need.

Untouchable speed - Lightweight RAPIDAGILITY outsole allows for high speeds on the break and 100% acceleration.

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Limitless Agility - evoKNIT sock and form-fit textile base provide the ultimate support for top on-pitch performance and agility.

Retailing at SGD 299, The PUMA FUTURE 18.1 is available in Singapore at PUMA outlets (Bugis+, Suntec) and Weston Corp Outlets.

The Future is here!