PUMA have revolutionised the concept of football boots with the launch of their new product 'PUMA Future' in a glitzy and star-studded event at The Esplanade Annex Studio in Singapore on February 1, 2018.
The PUMA Future Vault played host to a 200-strong crowd of football-loving teens, freestylers, coaches, S League players from the past and present, along with industry guests in a highly immersive underground bunker experience.
The introduction of the boots by the PUMA athletes – Isa Halim, Anders Aplin, Raihan Rahman and Azi Trickster - was followed by a 2 vs. 2 exhibition match between the S League players and freestylers from the Trickster Academy.
The guests were then treated to a freestyle football performance by the Trickster Academy, followed by a rap performance by top local rapper/singer Shigga Shay.
There was also a FUTURE Quest Challenge which featured FIFA Gaming console, Kinect Football, VR, alongside lacing station where guests learned more about the latest net-fit technology, an infinite customization of shoes to suit any type of feet or style of play.
PUMA Future will have:
Infinite customization - NETFIT technology provides infinite lacing options for any foot, lock-down or style need.
Untouchable speed - Lightweight RAPIDAGILITY outsole allows for high speeds on the break and 100% acceleration.
Limitless Agility - evoKNIT sock and form-fit textile base provide the ultimate support for top on-pitch performance and agility.
Retailing at SGD 299, The PUMA FUTURE 18.1 is available in Singapore at PUMA outlets (Bugis+, Suntec) and Weston Corp Outlets.
The Future is here!
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