BOSS Parfums celebrates the journey of four world-class soccer players, spotlighting key moments in their lives.

Harry Kane, Alvaro Morata, Philippe Coutinho and Julian Draxler. Four outstanding soccer stars. Four men who embody the Man Of Today. In this campaign we explore their fascinating stories, how they translate the values of the game into the real world. At the peak of their craft, yet always humble. Dedicated and driven. Respectful. But mostly importantly, true to themselves. As each of the four players share their stories, we discover that their attitude and values are the most integral element in the formula of their success.

Harry Kane

The English forward has not only scored over 100 goals in the English league games but also he has become the first player in its history to score six hat-ricks in a year. He has also been awarded Player of the Month five times and he was recently named England Men's player of the year. He perfectly embodies the vitality and drive of the Man Of Today values and the new BOSS Parfums campaign.

Philippe Coutinho

Celebrated worldwide for his vision, passing, dribbling and long-range strikes, the Brazilian attacking midfielder also excels at providing assists for teammates. The player's vision and passing ability have earned him the nickname "Little Magician". He also has tattoos stretching from his fingers to his biceps forming tributes to his parents, brothers and wife. He is the perfect player to bring life values of the Man Of Today and the new BOSS Parfums campaign.

Álvaro Morata

The Spanish striker. He is known for his quick feet, pace, energy and excellent movement. He loves to connect with his fans and support good causes, having previously shaved his hair off in solidarity with sick children. He epitomizes the passion, integrity and respect that lies at the heart of the new campaign.

Julian Draxler

The German winger is known for his rare ability to play soccer with both feet interchangeably, his speed and powerful shot. He champions the idea of success as the powerful culmination of hard work, self-belief, and determination. He is a promising player that has already won many numerous titles at only 24 years old.


BOSS BOTTLED UNITED is the olfactive encapsulation of an inner-city soccer pitch, combining the freshness of the outdoors with the urban warmth of woody notes. Wild buchu plant notes open an invigorating game and are energized by fresh spearmint. Sensual and warm woody notes round up the scent to give sensuality and strength.

Stand a chance to play with Roen Cian, Raf Yaakob and more..

Roen Cian

At 27, Roen exchanged a cushy job in advertising to delve into the world of entrepreneurship. Since then, The Group setup and operated Klang Valley’s most notable entertainment venues including recently the largest integrated premium F&B and entertainment hub – The Roof. Roen’s passion for football led him to setup The New Camp, a 3 acre sports complex boasting 2 Fifa approved 3G astroturf football fields. Roen is prominent in fitness & health adding feathers to his hat when co-founding LIFEJUICE – KL’s No1 cold pressed juice company, got on the cover of Men’s Health.

Stand a chance to play with Roen Cian, Raf Yaakob and more..

Raf Yaakob

Raden is a Malaysian soccer player who is also an influencer and President of MUFC Malaysia. During his free time, he has acted and has also been in several commericals.


Participate in the #FIVEASIDE Challenge by signing your team up for your chance to play with the local representatives of the BOSS Parfums Soccer campaign.

The winning team will also win a luxury staycation that includes a VIP viewing party of the world’s biggest football final this summer! The #FIVEASIDE Challenge takes place on June 23rd so make sure to sign up your team now!