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The animated sitcom - the longest-running scripted programme in American history - is set to lend the image of characters Homer and Bart to Blues-themed products

Chelsea have announced an unusual commercial deal which sees them team up with legendary American TV programme 'The Simpsons'.

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The merchandising arrangement, struck with Twentieth Century Fox Consumer Products, will see the creation of Blues-branded items featuring Homer and Bart Simpson in the club's colours.

The artists of the animated sitcom, which has been commissioned for a 26th season by Fox, have created life-sized cutouts of several key players - including the likes of John Terry and Frank Lampard - in characteristic yellow-skinned style to celebrate.

"It's great to see myself and the other players as Simpsons characters," Terry told the club's official website.

"'The Simpsons' was and still is my favourite show and is now my kids' too. I can't wait to see what Bart and Homer will look like as Chelsea players."

Fernando Torres was also responded positively to the link-up via his personal Twitter page:

The Simpsons . What do you think? #chelseasimpsons #cech #terry #lampard @hazardeden10 @Torres pic.twitter.com/0fcvPWDgrR

— Fernando Torres (@Torres) February 27, 2014 /

Chief executive Ron Gourlay also welcomed the news, declaring: "We are very pleased to announce such an exciting partnership. 'The Simpsons' is a hugely popular show and I hope Chelsea fans will enjoy seeing its main characters in our colours."

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