Brendan Rodgers's men are without European football after finishing seventh last term but the club's managing director is certain that recruitment will not be affected
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The club also face the possibility of losing star striker Luis Suarez after the Uruguayan revealed his desire to leave English football in May but Ayre remains sure that Liverpool will still be able to sign plays who can make a significant impact in Rodgers's side.
"We can still attract top players to Liverpool - I have no doubt about that," he told the Liverpool Daily Post.
"Look at the last transfer window, when we brought in Philippe Coutinho and Daniel Sturridge. Both had a huge impact on the team.
"As long as we continue to bring in players of that quality, we will be heading in the right direction.
"I have never been in negotiations with anyone who has said they don't want to sign for Liverpool because we are not big or successful enough."