Liverpool Will Not Sell Star Players Despite Results – Owner Tom Hicks

Liverpool co-owner Tom Hicks has insisted his club will not be forced to sell their star players even if they miss out on qualifying for next season’s Champions League.

The Merseysiders are enduring a torrid time currently, sitting in seventh place in the Premier League, whilst their hopes of qualifying for the Champions League knock out stages are also in serious jeopardy.

Failing to progress in Europe’s top competition, along with failure to claim a top four finish this season, would have serious financial repercussions for the Reds. However, owner Hicks has insisted this will not impact on the team.

“None of our star players will be sold, regardless of results,” he told the Sunday Mirror.

“The club is doing very well due to rapidly growing commercial revenues.

“We have significant investor interest and want to make sure that we pick high-quality partners. We are happy with the way things are going financially, but we hoped things would be better on the pitch.”

The American also hinted that Liverpool could follow the lead of Newcastle United by selling the naming rights to their proposed new stadium.

“Naming rights are a global market. The naming rights for the new stadium will be the most attractive in the world due to television coverage and the millions of Liverpool supporters around the world,” he added.

“We will likely partner with someone wanting global branding, unlike USA stadiums, which only worry about television appeal in the States.”

Gill Clark, Goal.com UK