Spurs are looking to follow their rival's lead by negotiating with companies in the Middle East and the Far East over sponsorship of their new stadium...Tottenham Hotspur are looking to move from White Hart Lane, with planning permission for a new stadium submitted, and are currently in Dubai for talks with a number of companies interested in sponsoring both their shirts and their new ground.
"We always felt that the Middle East and the Far East were the best places to look for sponsorship partners," Paul Barber, Spurs' executive director, told The Telegraph.
"As well as the huge amount of print and television coverage a deal like this would generate, it would also give a new brand a key place in the skyline of central London," he continued, with the example of Arsenal's partnership with Emirates in mind.
Tottenham's current shirt sponsors are Mansion, worth £8.5 million per season, but this deal expires next summer. Barber is confident that he will have sewn up a long-term partnership with a group by that time, and that the sponsorship will extend to the new stadium when it is built.
"We don’t want to get involved in guessing games," Barber insisted. "Negotiations are ongoing and we want to take things slow. This could be a deal that lasts between ten to 20 years, so there is no need to rush."
Anthony Wright, Goal.com