Football Federation Australia have lured former Cricket Australia official Damien de Bohun to be the new Head of Hyundai A-League.
De Bohun will join FFA after seven years in charge of Game and Market Development at CA to start his second stint with the A-League, having held the position of Operations Manager from 2004 until 2005.
FFA CEO Ben Buckley said he is thrilled to have lured de Bohun back to the A-League.
"I'm delighted to have secured a high-calibre executive in Damien," Buckley said on Friday.
"I know he has the right skills, energy and football administration knowledge to implement our goals for a stable and sustainable A-League."
De Bohun has replaced former Head of A-League Lyall Gorman who has now joined Western Sydney Wanderers FC.
Prior to his previous involvement with the A-League, de Bohun was the CEO of the Football Federation of Victoria and Buckley was thrilled to have recruited someone with genuine football experience.
"Damien has a wonderful mix of senior executive experience in the sports industry and a life-long passion for football," Buckley said.
"His recent professional focus on game and market development is particularly relevant for the A-League and FFA's strategic objective to connect with the grassroots and convert participants into fans.
After a couple of tough seasons in the A-League, with North Queensland Fury and Gold Coast United being introduced and then folding soon after, De Bohun has inherited a tough job.
But the new Head of A-League is excited about starting his job in August.
"Football has always been a big part of my life as a player, coach and referee," De Bohun said.
"More recently, some of my most enjoyable experiences have been coaching our son's junior sides and watching the next generation of boys and girls develop a love for football.
"But it's the professional challenge of managing the Hyundai A-League that has me most excited about the new role.
"I think the current structure of the A-League provides a very solid foundation to build on the growth in attendances, TV audiences and memberships last season and I can't wait to get started."