With the TV rights deal around the corner and following the decision to revoke Clive Palmer's Gold Coast licence, the FFA is all set for a new club in Western SydneyFootball Federation Australia (FFA) will announce a new Western Sydney club to join the A-League on Wednesday, according to the Daily Telegraph.
The untapped region is expected to be given its own club funded largely by the FFA, as it attempts to maintain the A-League as a 10-team competition after Clive Palmer's Gold Coast United's licence was revoked in February.
The move would be a major boost for the FFA, who will soon negotiate a new TV rights deal, with a 10-team competition seen as a key part of that package.
However, there remains questions about whether the club will be ready for the 2012-13 season, with plenty of recent speculation claiming a start-up franchise would need to be done properly and would take time.
According to the report, the FFA will fund the club although there will be a separate advisory board of football figures from the area. Socceroo Tim Cahill is understood to be set to be approached to be involved with the club.
The new club's name, colours and logo are understood to be still undecided, although it has been suggested these will be decided by a public vote.
The team's home ground is yet to be decided as well, although Parramatta Stadium would be the logical choice. It is understood that the ANZ Stadium has been earmarked for marquee matches such as Sydney derbies.