Lazio

Lazio Agree Shirt Sponsorhip Deal With Pro Evolution Soccer

There's nothing virtual about Lazio's new shirts as they will be sponsored by the famous video game for the clash against Inter on Saturday...

Dec 1, 2008 3:31:07 PM

Mauri, Zarate, Rocchi - Atalanta-Lazio - Serie A (Grazia Neri)

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Mauri, Zarate, Rocchi - Atalanta-Lazio - Serie A (Grazia Neri)

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Lazio have confirmed a deal with Digital Brothers, Konami Digital Enertainment GmbH and Pro Evolution Soccer 2009 to become the first club to be sponsored by the football game.The club announced the agreement on Monday afternoon on their official website and a statement reads:

"Thanks the partnership with Lazio, PES 2009 breaks a new record as it's the first video game to become the main sponsor of a team for one game in the Serie A Championship, passing from the virtual to the real football pitch."

Lazio will wear a special shirt for the game against Inter this Saturday. The Biancocelesti's jerseys do not have a main sponsor this season [Pictured] but PES 2009 will be the first.

The Italian club as well as the games makers will hold a special press conference on the eve of the Inter match to explain the new deal.

It's only for one match though. Any Lazio and Pro Evolution Soccer fans will be eager to get their hands on the new jerseys but it is not yet known as to whether replicas will be produced for the fans from shirt makers Puma.

Since it's launch in October, 675,000 copies of the game have been sold in Italy alone.

The Aquilotti thus make history for becoming the first club to be sponsored by the famous video game.

Club president Claudio Lotito will be hoping his side rewrite the history books by challenging for the Scudetto as well as a European place this season.

Salvatore Landolina, Goal.com

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